Digital Marketing Demystified
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SEO for beginners: The ultimate guide to increasing organic traffic to your website
92.96% of global traffic comes from Google Search, Google Images, and Google Maps. However, 53.3% of all website traffic comes from organic searches. The stats highlight the importance of organic search and why online marketers need to work on a plan & strategy... Read More
SEO for beginners: The ultimate guide to essential on-page SEO ranking factors
The internet continues to evolve rapidly, and compared to traditional marketing, online marketing is becoming the need of the hour for businesses & users. With so much information available, the largest search engine, Google, would take time to display the relevant... Read More
Digital marketing: Trends to embrace in 2023
The very common word as we head into 2023 is ‘recession’. With the unpredictable global economy, online marketers are perplexed about what plan & strategy would give the desired marketing goals. Read our blog on "Digital ad spending forecast for the US market in 2023"... Read More
SMO: 8 mistakes to avoid in social media marketing
Social media platforms are designed for users to engage, meet, and connect. As it is a place with like-minded users, online marketers encompass social media marketing in their plan & strategy to communicate with the target audience. Social media users are expected... Read More
PPC for beginners: Digital ad spending forecast for the US market in 2023
Compared to traditional marketing, online marketing provides advertisers with a data-driven PPC report that helps them formulate a plan & strategy for the best advertising results. With the increase in the number of online users, there has been a drastic increase... Read More
SEO for beginners: A complete guide to SEO keyword research
68% of online activities begin with search queries in search engines like Google or Bing. Search engines use multiple ranking factors to rank websites for the keywords or search terms users enter. To stand out from the crowd and rank your website higher on the SERPs... Read More
PPC for beginners: PPC lead generation strategies
Prior to the time when online advertising started using data-driven PPC reports to analyze the performance of PPC ads, businesses found it hard to determine which PPC KPIs needed to be optimized for the success of PPC ads. With the various PPC tools, the performance... Read More
SEO for beginners: What is website traffic and how to increase it?
With online marketing being different from traditional marketing, getting quality traffic is easier said than done. Website traffic is vital for business growth as it helps marketers achieve desired marketing goals. With the increase in social media platforms, you can... Read More
SEO for beginners: How to effectively disavow links
There are nearly 1.13 billion websites in the world as of Feb 2023. However, only 18% of websites are active, and a staggering 82% of websites are inactive. It means that not all websites achieve the desired marketing goals and then become inactive. It happens due to... Read More
PPC for beginners: How to conduct PPC keyword research
When running PPC ads, wasting even one cent on an ad that does not perform well signifies that the ad performance needs to be enhanced. One of the ways to improve the performance of the PPC ads is choosing the most relevant keywords that attract potential users to the... Read More
PPC for beginners: The ultimate guide to Facebook Ads targeting options
Social media has brought a drastic change in how digital marketers and online users communicate. With nearly 2.74 billion monthly active users, Facebook provides you with the option to get in touch with a wide audience. Facebook Ads provide you with a massive array of... Read More
PPC for beginners: Essential PPC metrics to track for PPC ads
In the digital marketing world, online advertisers live and breathe in a competitive world dominated by data. With online marketing being different from traditional marketing, advertisers leverage the power of data in their plan & strategy to achieve their desired... Read More
PPC for beginners: Common PPC mistakes ruining the performance of PPC ads
The largest search engine, Google, disabled a whopping 2.3 billion ads in 2018. With Google's algorithm continuously changing, you must keep optimizing the PPC ads in sync with these changes. It helps to have a better ad rank & position, build brand awareness, etc.... Read More
SEO for beginners: A complete guide to the importance of organic traffic
It’s estimated that the largest search engine Google receives approximately 63,000 search queries every second. It accounts for nearly 5.6 billion daily searches and approximately 2 trillion global searches annually. Online marketers need to work on a plan & strategy... Read More
SEO for beginners: A complete guide on backlink audit
Running effective SEO campaigns involves analyzing the performance of multiple SEO metrics regularly. One vital off-page SEO factor to keep an eye on is backlinks to your website. Getting backlinks from authoritative websites is good for a website as it helps increase... Read More
SMO: A complete guide to Facebook Ads optimization
Technological advancements have led to an increase in the number of social media marketing platforms. It has led advertisers to gravitate towards running PPC ads on these online platforms. The advertisers leverage the power of running paid ad campaigns on the social... Read More
SEO for beginners: What are SEO backlinks and the best strategies to earn them?
With the advancement of technology and the increase in online users, the number of websites is drastically increasing. However, not all websites are trustworthy and can be relied upon to get backlinks. So, concepts like E-A-T help Google check the website's... Read More
SMM for beginners: A complete guide to Facebook content marketing strategy
The world of social media marketing has multiple online marketing platforms like Facebook, YouTube, Instagram, and many others. Whether it is running PPC ads on these platforms like Facebook Ads, YouTube Ads, LinkedIn Ads, etc., or using search engine optimization... Read More
PPC for Beginners: A complete guide to Performance Max campaign
With the increase in the number of PPC advertisers, search engine Google keeps rolling out new changes in the ad campaign. Some of the updates by Google include responsive ads becoming the default type for expanded text ads, broad match modifiers being incorporated... Read More
PPC for Beginners: 8 Top strategies to optimize PPC ad campaign
Pay-per-click advertising is turning out to be a promising method of online advertising for all types of businesses. In the digital marketing world, running PPC ads helps to build brand awareness, generate leads, increase sales, etc. Whether running ads on social media... Read More